ROZANA
Premium · EVERYDAY BASMATI
Everyday comfort with the character of Basmati.
048 Rozana is designed for daily Indian meals, combining familiar aroma, balanced grains and accessible premium positioning for repeat household purchase.
Product Profile
The right grain for the right customer.
A clearly positioned product for Indian households and trade partners who want an easy-to-understand Basmati choice.
Grain profile
Balanced everyday grain profile
After cooking
Soft, fluffy and easy to serve with daily meals
Consumer fit
Value-conscious families who want dependable Basmati for regular use
Best suited for
Why buyers choose it
- ✓ Made for everyday cooking
- ✓ Balanced taste and aroma
- ✓ Family-friendly positioning
- ✓ Recognisable emerald-green pack
Grain dimensions, cooking performance and other commercial specifications may vary by crop, processing, ageing and batch. Buyers should request the current product specification sheet before placing a commercial order.
See the grain
Quality you can see and feel.
Every batch of 048 ROZANA is carefully selected and processed for consistent grain quality, uniform appearance and premium texture. These are real grain close-ups from our processing facility.
Cooking Guide
Get the best from every grain.
Simple tips to help your customers cook 048 ROZANA perfectly every time — whether at home, in a restaurant, or in a high-volume kitchen.
Rinse once or twice before cooking — no prolonged soaking needed
Use a 1:2 rice-to-water ratio for soft, fluffy daily dal chawal
Works well in both open-pot and pressure-cooker methods
Ready in 12–15 minutes — perfect for busy weeknight meals
Pack Options
Available in sizes that suit your business.
048 ROZANA is available across consumer and trade formats. Custom packaging options including private labelling are available for distribution and institutional partners.
Discuss pack requirementsConsumer Packs
Retail-ready packs for supermarkets, kirana stores and online grocery
Bulk Packs
Trade and institutional formats for wholesale, HoReCa and distribution
Built for Indian Distribution
A strong product story for your market.
Built for broad Indian distribution, from neighbourhood grocery stores to cash-and-carry, hostels, offices and everyday foodservice.
We welcome buyer and distributorship enquiries from Punjab, Haryana, Delhi NCR, Uttar Pradesh, Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, Karnataka, Telangana, Tamil Nadu, Kerala, West Bengal, Odisha, Assam and markets across India.
Trade position
High-repeat everyday SKU for kirana stores, supermarkets and institutional buyers
The 048 Promise
Every bag carries our commitment to quality.
048 ROZANA is processed at Surya Foods' state-of-the-art facility in Punjab, India — with multi-stage quality controls, in-house lab testing and internationally certified food safety standards.
Mill to Market
Processed in our own facility — no middlemen, full traceability
Lab Tested
Every batch tested for moisture, grain length, aroma and purity
ISO 22000:2018
International food safety management certification
FSSAI Certified
Full compliance with India's food safety standards
Common Questions
Everything you need to know about ROZANA.
Why is Rozana called 'Everyday Basmati'? +
Rozana is specifically positioned for daily meals — dal chawal, jeera rice, tiffin meals and simple pulaos. It gives you the taste and aroma of Basmati without the premium price, making it perfect for repeat household purchase.
How is Rozana different from regular non-Basmati rice? +
Unlike non-Basmati rice, Rozana still delivers the distinctive Basmati aroma, flavour and grain elongation — but in a more value-friendly positioning suited for daily consumption.
Is Rozana available in consumer retail packs? +
Yes. Rozana is available in consumer packs ideal for modern trade, kirana stores and online grocery platforms, along with bulk packs for wholesale and institutional buyers.
Can institutions and canteens order Rozana in bulk? +
Absolutely. Rozana is designed for volume — hostels, office cafeterias, mid-day meal programmes and institutional kitchens are among our key target buyers.
Explore 048
More choices for your customers.
048 Brand Partnerships
Partner With Us for ROZANA
Share your city or market, business type and expected volume. Our team will contact you about 048 ROZANA distribution, wholesale or buying opportunities.
- Export and India distribution enquiries welcome
- Six clearly positioned premium Basmati variants
- Commercial pack and volume discussions
- Direct support from our business team